Format Design Studio

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Format Design Studio .

Brand elevation

From studio experience to in‑house leadership, I shape & elevate brands through clear, cohesive visual systems.

Event invitation flyer for the Victoria Grant Hat Hall of Fame Exhibition at Café Royal in London, featuring artwork including images of a woman with dark hair, wearing a dark outfit and large black butterfly wings.
Event invitation flyer for the Victoria Grant Hat Hall of Fame Exhibition at Café Royal in London, featuring artwork including images of a woman with dark hair, wearing a dark outfit and large black butterfly wings.
Two overlapping brochures for The Set.
Two overlapping brochures for The Set.
Open brochure with images of a plated gourmet dish and a modern hotel interior
Open brochure with images of a plated gourmet dish and a modern hotel interior

Overview

At this award‑winning branding and communications consultancy, I worked across hospitality, retail and property projects, supporting both established brands and startups.

My role spanned brand guardianship, implementing existing identities and creating new ones, while bringing structure and attention to detail across every stage of the design process – from preparing print‑ready artwork to managing client expectations and deadlines in a fast‑paced studio environment.

A brochure advertising Akasha, a holistic wellbeing center in London, featuring a modern spa interior with a pool and ambient lighting, and text about the center's services and contact information.
A grey envelope with the words 'CAFÉ ROYAL' printed in white, along with the address 'Regent Street, London' and 'A HOTEL OF THE SET'.

Hotel Café Royal

A black cylindrical paint can labeled 'NORDFÄRG', with a white rectangular sample card beside it displaying 'NORDFÄRG' and a colorful abstract landscape design inside a curved portion of the card, all on a dark gray background.
A black cylindrical paint can labeled 'NORDFÄRG', with a white rectangular sample card beside it displaying 'NORDFÄRG' and a colorful abstract landscape design inside a curved portion of the card, all on a dark gray background.
Close-up of an open booklet.
Close-up of an open booklet.
Mobile phone displaying a website for NordFärg, a paint company.

Nordfärg brand identity

Holiday Inn in-room dining menu.

Holiday Inn dining menu

Business stationery for Packington Estate including letterhead, business card, and note card, all featuring a deer crest logo and a green and cream color scheme.

Packington Estate brand identity

Explore more

  • A digital album cover titled 'Analogue House \\SM45' with an abstract, colorful, pixelated design resembling a distorted globe or sphere, against a dark background.

    IWANT Design

    Design studio | London

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  • A bathroom with a retro floral shower curtain in shades of pink, orange, and cream. There is a window with a small plant, a blue and white checkered pot, and various toiletries on the window sill. The floor has white tiles, and an orange and purple rug with a sun design is in front of the bathtub.

    Personal work

    Independent design & illustration

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  • Modern reception area with a beige sofa and red pillows, two red chairs, a wooden coffee table, a reception desk with two computer monitors, a wall with vertical wooden slats, large glass windows with branding that reads "Personal. Professional." and "moore barlow lawyers" in red, and stylish hanging light fixtures.

    Moore Barlow

    In-house marketing | Southampton 

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  • Interior of a store section featuring a project for bathrooms. Shelves display various bathroom products like toilets and accessories. Several people are browsing, with signage and displays promoting the project and brand 'GoodHome,' with branding and product information visible throughout the area.

    Kingfisher

    In-house studio | Southampton

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  • A digital billboard on a city sidewalk promoting apprenticeships with a photo of a smiling young woman with curly hair and glasses, holding a tablet, with trees and people walking in the background during fall.

    Southampton City Council

    In-house studio | Southampton

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